Automated Campaign Planner
Automated Campaign Planner
Automated Campaign Planner
A transformative tool designed to Unleash the power to craft personalized influencer campaigns with precision, aligning budget, goals, and audience targeting. Dive into this case study to witness how this innovative web platform revitalized user engagement and set a new standard for tailored campaign planning in the dynamic $21.1 billion influencer marketing industry.
A transformative tool designed to Unleash the power to craft personalized influencer campaigns with precision, aligning budget, goals, and audience targeting. Dive into this case study to witness how this innovative web platform revitalized user engagement and set a new standard for tailored campaign planning in the dynamic $21.1 billion influencer marketing industry.
Good Creator Co. is India’s largest creator ecosystem, they help creators grow their audience and act as a bridge between businesses and influencers providing with end to end marketing solutions.
Good Creator Co. is India’s largest creator ecosystem, they help creators grow their audience and act as a bridge between businesses and influencers providing with end to end marketing solutions.
Role
Role
Product Design, User Research, Prototyping & Usability Testing
Product Design, User Research, Prototyping & Usability Testing
My Team
My Team
2 Product designers
1 Product Manager
2 Product designers
1 Product Manager
Timeline
Timeline
1 Month (With Development)
1 Month (With Development)
75%
75%
75%
Avg. Performance Improvement
Avg. Performance Improvement
80%
80%
80%
Boost in Active Users
Boost in Active Users
82%
82%
82%
Increase in time spent on website
Increase in time spent on website
A Glimpse into the interface
A Glimpse into the interface
"Influencer Marketing is Now a $21.1 Billion Industry"
"Influencer Marketing is Now a $21.1 Billion Industry"
Yet, amidst this abundance, a lot of user needs are looked over, underscoring the need for a more tailored and diverse approach to satiate the appetite of our dynamic audience.
Yet, amidst this abundance, a lot of user needs are looked over, underscoring the need for a more tailored and diverse approach to satiate the appetite of our dynamic audience.
Project Stages
Project Stages
It All Began when..
It All Began when..
Problem Indicators
Problem Indicators
While Good Creator Co. had a long-standing tradition of providing different campaigns for their clients, post the recent aquisition some user behaviour patterns were noticed in the preliminary research phase which were concerning!
While Good Creator Co. had a long-standing tradition of providing different campaigns for their clients, post the recent aquisition some user behaviour patterns were noticed in the preliminary research phase which were concerning!
Understanding the Current System
Understanding the Current System
Problem Statement
Problem Statement
The pre-set campaign plan templates fail to meet the diverse needs of our users, resulting in a noticeable decrease in user engagement.
The pre-set campaign plan templates fail to meet the diverse needs of our users, resulting in a noticeable decrease in user engagement.
How might we revitalize user engagement and optimize the campaign planning experience to cater to a wider spectrum of user requirements?
How might we revitalize user engagement and optimize the campaign planning experience to cater to a wider spectrum of user requirements?
How might we revitalize user engagement and optimize the campaign planning experience to cater to a wider spectrum of user requirements?
Research
Research
We conducted quantitative & qualitative analysis, competitive research and dug deeper into details
We conducted quantitative & qualitative analysis, competitive research and dug deeper into details
Dissecting the User Base
Dissecting the User Base
Based on all the research results we found out that we are designing for users who
Based on all the research results we found out that we are designing for users who
Feature Prioritization
Feature Prioritization
Based on all the research results we found out that we are designing for users who
Based on all the research results we found out that we are designing for users who
Envisioning the Solution
Envisioning the Solution
This is what the new campaign planner might look like!
This is what the new campaign planner might look like!
And so the Final
Stages began...
And so the Final
Stages began...
And so the Final
Stages began...
Stage 1 of 4
Stage 1 of 4
Building the skeleton for Campaign Planner
Building the skeleton for Campaign Planner
Now that the solution was well outlined, the next step was to create a user friendly and intiutive Information architecture and creating the sitemap.
Now that the solution was well outlined, the next step was to create a user friendly and intiutive Information architecture and creating the sitemap.
Stage 2 of 4
Stage 2 of 4
Task Flows
Task Flows
To further define users’ actions, we created user flows for different features to gain a better understanding of how users will use it.
To further define users’ actions, we created user flows for different features to gain a better understanding of how users will use it.
Campaign Planning
Campaign Planning
New users or returning users who have not saved their credentials will be able to sign up or log in from the landing page, respectively. The sign-up process will ask users to enter their basic account information (Company name, email, username, password). The rest of the flow includes all campaign planning steps at the end of which the user will be contacted by GCC just for finalization,
New users or returning users who have not saved their credentials will be able to sign up or log in from the landing page, respectively. The sign-up process will ask users to enter their basic account information (Company name, email, username, password). The rest of the flow includes all campaign planning steps at the end of which the user will be contacted by GCC just for finalization,
Campaign Manager
Campaign Manager
A user’s general browsing experience after campaign set up, onboarding or logging in consists of detail management, influencer stats/management and analytics.
A user’s general browsing experience after campaign set up, onboarding or logging in consists of detail management, influencer stats/management and analytics.
Ideal User Journey
Ideal User Journey
Given that we had a week to conceptualize the entire user experience, we took all the data and information gathered from our research to compile a hypothesized ideal user journey map.
Given that we had a week to conceptualize the entire user experience, we took all the data and information gathered from our research to compile a hypothesized ideal user journey map.
Stage 3 of 4
Stage 3 of 4
Wireframes and iterations
Wireframes and iterations
To maximise our time for prototyping, we knew we had to be quick and efficient with iterating our wireframes. The 2 structures which were going to define the structure for the remainder of the flow were - Campaign Planner Step Screens & Campaign Manager Dashboard
To maximise our time for prototyping, we knew we had to be quick and efficient with iterating our wireframes. The 2 structures which were going to define the structure for the remainder of the flow were - Campaign Planner Step Screens & Campaign Manager Dashboard
Option A
🟢 Brand Affirmation
🟢 Brand Affirmation
The ample header space offers an opportunity for brand reinforcement
The ample header space offers an opportunity for brand reinforcement
🟢 Progressive Disclosure
🟢 Progressive Disclosure
The ample header space offers an opportunity for brand reinforcement
The ample header space offers an opportunity for brand reinforcement
🔴 Scroll Dependency
🔴 Scroll Dependency
The ample header space offers an opportunity for brand reinforcement
The ample header space offers an opportunity for brand reinforcement
🔴 Poor Space Optimisation
🔴 Poor Space Optimisation
The ample header space offers an opportunity for brand reinforcement
The ample header space offers an opportunity for brand reinforcement
Option B
🟢 Clear Call to Action
🟢 Clear Call to Action
Placing the CTA on the left, where it's most clickable, enhances usability
Placing the CTA on the left, where it's most clickable, enhances usability
🟢 Enhanced Task Focus
🟢 Enhanced Task Focus
By presenting the steps to create a campaigns, users are provided with a clear visual roadmap
By presenting the steps to create a campaigns, users are provided with a clear visual roadmap
🟢 Effective Content Prioritization
🟢 Effective Content Prioritization
The vertical stepper optimizes the space and ensures scalability.
The vertical stepper optimizes the space and ensures scalability.
🔴 Possible Learning Curve
🔴 Possible Learning Curve
There's a minor potential learning curve for users accustomed to horizontal steppers
There's a minor potential learning curve for users accustomed to horizontal steppers
While evaluating our design options for the Campaign Planner, we initially considered “OPTION A” the cleaner and horizontal approach, which is increasingly popular in modern web applications. However, upon deeper reflection, we have chosen “OPTION B” for the Campaign Planner, featuring the optimised vertical stepper. In the context of the Campaign Planner, where clarity and efficiency were paramount, the visually heavy and horizontal didn't fit the streamlined user journey we envisioned.
While evaluating our design options for the Campaign Planner, we initially considered “OPTION A” the cleaner and horizontal approach, which is increasingly popular in modern web applications. However, upon deeper reflection, we have chosen “OPTION B” for the Campaign Planner, featuring the optimised vertical stepper. In the context of the Campaign Planner, where clarity and efficiency were paramount, the visually heavy and horizontal didn't fit the streamlined user journey we envisioned.
Ultimately, the choice to adopt “OPTION B” the vertical stepper and relevant header enabled us fullfill our user specific goal which was - “Highlight important Information upfront”
Ultimately, the choice to adopt “OPTION B” the vertical stepper and relevant header enabled us fullfill our user specific goal which was - “Highlight important Information upfront”
Option A
🟢 Familiarity
🟢 Familiarity
Horizontal top navigation is a common pattern, making it familiar & reducing the learning curve.
Horizontal top navigation is a common pattern, making it familiar & reducing the learning curve.
🟢 Scannability
🟢 Scannability
List view can be easy to scan through, making it efficient for users to access specific campaigns.
List view can be easy to scan through, making it efficient for users to access specific campaigns.
🟢 Compact & Comparable
🟢 Compact & Comparable
The vertical stepper optimizes the space and ensures scalability.
The vertical stepper optimizes the space and ensures scalability.
🔴 Mobile Responsiveness
🔴 Mobile Responsiveness
Adapting the list view to smaller screens can lead to usability issues on mobile devices.
Adapting the list view to smaller screens can lead to usability issues on mobile devices.
Option B
🟢 Mobile-Friendly
🟢 Mobile-Friendly
Grid structure is inherently mobile-responsive.
Grid structure is inherently mobile-responsive.
🟢 Enhanced Visual Hierarchy
🟢 Enhanced Visual Hierarchy
The grid layout can give better differentiation between campaigns, improving the visual hierarchy.
The grid layout can give better differentiation between campaigns, improving the visual hierarchy.
🔴 Complexity
🔴 Complexity
The grid structure may require users to adapt to a different layout pattern.
The grid structure may require users to adapt to a different layout pattern.
🔴 Possible Learning Curve
🔴 Possible Learning Curve
There's a minor potential learning curve for users accustomed to horizontal steppers
There's a minor potential learning curve for users accustomed to horizontal steppers
We opted for Option A, after carefully considering user requirements and stakeholder preferences, keeping in mind that >90% of our user base would be using this application in the desktop view. Option B, while trendy and scalable, didn't directly address the core problem we aimed to solve. Our decision prioritizes a practical and effective solution tailored to our specific user needs , ensuring the Campaign Manager's user-friendly and goal-aligned experience
We opted for Option A, after carefully considering user requirements and stakeholder preferences, keeping in mind that >90% of our user base would be using this application in the desktop view. Option B, while trendy and scalable, didn't directly address the core problem we aimed to solve. Our decision prioritizes a practical and effective solution tailored to our specific user needs , ensuring the Campaign Manager's user-friendly and goal-aligned experience
Ultimately, the choice to adopt “OPTION A” the horizontal top nav and list view aligned with needs of the users coming from Plixxo, Vidooly & other acquired brands as they were familiar with this layout.
Ultimately, the choice to adopt “OPTION A” the horizontal top nav and list view aligned with needs of the users coming from Plixxo, Vidooly & other acquired brands as they were familiar with this layout.
Stage 3 of 4
Stage 3 of 4
Visual Direction
Visual Direction
Typography
Typography
Our choice of typeface was - Noto Sans, being a versatile and widely appreciated typeface for user interface design, and there are several reasons why it would work well for the GCC Campaign Planner UI like these
Our choice of typeface was - Noto Sans, being a versatile and widely appreciated typeface for user interface design, and there are several reasons why it would work well for the GCC Campaign Planner UI like these
Color Palette
Color Palette
We were given the liberty to add a secondary palette of accent colors as long as we stuck to the shades and tints of GCC’s brand colors, we finalized keeping these 3 things in mind
We were given the liberty to add a secondary palette of accent colors as long as we stuck to the shades and tints of GCC’s brand colors, we finalized keeping these 3 things in mind
Iconography
Iconography
Our primary solid icons provide a robust foundation, delivering clarity and purpose, while outlined counterparts guide users with simplicity and meaningful minimalism. Together, they create a harmonious blend that not only sparks engagement but also maintains visual consistency, ensuring a seamless and visually pleasing interface.
Our primary solid icons provide a robust foundation, delivering clarity and purpose, while outlined counterparts guide users with simplicity and meaningful minimalism. Together, they create a harmonious blend that not only sparks engagement but also maintains visual consistency, ensuring a seamless and visually pleasing interface.
Illustrations
Illustrations
Our illustrations, each artfully crafted to signify distinct states within the user journey. These visual cues, ranging from vibrant to subtle, guide users through a seamless experience by conveying diverse interactions and states in a visually cohesive manner.
Our illustrations, each artfully crafted to signify distinct states within the user journey. These visual cues, ranging from vibrant to subtle, guide users through a seamless experience by conveying diverse interactions and states in a visually cohesive manner.
Thus Presenting what was shipped 🚀
Thus Presenting what was shipped 🚀
Welcome to GCC
Welcome to GCC
Campaign Planner
Campaign Planner
Campaign Planner
A Quick Glimpse
A Quick Glimpse
A Quick Glimpse
Landing
Landing
Campaign planning
Campaign planning
Special Customizations
Special Customizations
Campaign Manager
Campaign Manager
Get Influencer Insights like never before
Get Influencer Insights like never before
Edit with ease
Edit with ease
Results & Reflection
Results & Reflection
Our comprehensive efforts to revitalize user engagement and optimize the campaign planning experience have culminated in an average increase of approximately 75% across key performance metrics.
Our comprehensive efforts to revitalize user engagement and optimize the campaign planning experience have culminated in an average increase of approximately 75% across key performance metrics.
Notable Learnings
Good designs are backed by research
Good designs are backed by research
Less is More, clean wins
Less is More, clean wins
Effective Collaboration Matters
Effective Collaboration Matters
Balancing Precision
Balancing Precision
What we could've done better
What we could've done better
More user insights
More user insights
Could have been conducted to crossreference pain points and motivations; and perhaps discover ones we missed.
Could have been conducted to crossreference pain points and motivations; and perhaps discover ones we missed.
Qualitative Data
Qualitative Data
Much of the data we had used to make our design decisions wasquantitative. There was a need for even more extensive user interviews.
Much of the data we had used to make our design decisions wasquantitative. There was a need for even more extensive user interviews.
User Validation
User Validation
Our contact with potential users stopped after our researchstage. More time should have been allocated to testing ourwireframes with the end users.
Our contact with potential users stopped after our researchstage. More time should have been allocated to testing ourwireframes with the end users.
“ As a seasoned Plixxo user, the introduction of the Campaign Planner by Good Creator Co. has been nothing short of a game-changer. The platform seamlessly integrates budgeting, goal-setting, and audience targeting, providing an unparalleled level of customization for my influencer campaigns. ”
“ As a seasoned Plixxo user, the introduction of the Campaign Planner by Good Creator Co. has been nothing short of a game-changer. The platform seamlessly integrates budgeting, goal-setting, and audience targeting, providing an unparalleled level of customization for my influencer campaigns. ”
Priya Jain
Priya Jain
Ex Plixxo User| Marketing Manager
Ex Plixxo User| Marketing Manager
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